Devil Road American Whiskey – Where Grit Meets Grain

Every bottle tells a story—and Devil Road American Whiskey’s is one of grit, persistence, and taking the road less traveled. Born from Hell & Heaven Spirits, this Maker embraces the journey and celebrates the struggle, reminding us all to “Honor the Struggle. Savor the Moment. Celebrate Your Story.”

Devil Road isn’t your typical whiskey. Crafted from a blend of straight Bourbon, 7-year corn whiskey, rye, and malted barley, it’s double-oaked in both French and American oak for layers of flavor and complexity. With a mash bill of 72% corn, 19% rye, and 9% malted barley, it delivers that perfect intersection of sweet, spicy, and smooth.

Each sip opens with caramel and vanilla, then evolves into notes of baking spice, butterscotch, dark chocolate, and tobacco. A spicy backbone and silky finish make it both approachable and intriguing—a whiskey with character and purpose.

What Makes Devil Road Different

• Double Oak Finish: Two types of oak create a nuanced flavor—think toffee, spice, and creamy vanilla.
• Level 4 Char Filtration: Removes harshness while keeping all that rich depth and complexity.
• Microclimate Aging: Kentucky’s humidity and heat work their magic for deep wood extraction.
• A Maker’s Mindset: The brand is built on storytelling—whiskey as a metaphor for resilience and reward.
• Bold Shelf Appeal: The bottle design is striking and masculine, built to stand out behind the bar or on the retail shelf.
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Why Buyers Should Pay Attention

This isn’t just another whiskey—it’s one with a point of view. Devil Road combines technical precision with emotional storytelling, giving Buyers something new to pour, promote, and profit from. It fits neatly into the growing “craft-with-a-story” category, appealing to consumers looking for brands with authenticity and heart.

For On-Premise Buyers:

Devil Road is a conversation starter. Bars and restaurants can feature it as:

• A signature pour that bridges bourbon and rye drinkers.
• The base for bold cocktails like the Devil Bomb or Devil’s Mule.
• Part of a flight program that compares oak finishes or mashbills.
• A feature whiskey on your menu—its name alone gets attention.
• Ideal for tasting events or storytelling nights—“Every road has its Devil.”

This whiskey performs beautifully neat, but its smooth body and spice make it a versatile base for craft cocktails.

For Off-Premise Buyers:

On the retail shelf, Devil Road’s branding pops—and the story sells. Consider:

• Eye-level placement: The black and amber label catches the eye.
• Shelf talkers or QR codes linking to the Maker’s story or cocktail recipes.
• Gift sets or holiday bundles featuring the “Honor the Struggle” theme.
• Tasting events or cross-promos with local bars for dual exposure.
• Social media storytelling: Encourage customers to share “their road” with #DevilRoadWhiskey.

It’s the kind of bottle shoppers pick up, read, and want to take home.

Tasting at a Glance

Featured Cocktail: The Devil Bomb

Straight from the Maker’s recipe book—this one turns heads and gets the crowd talking.

Ingredients

• 1.5 oz Devil Road Whiskey
• 1 oz Peach Schnapps
• 0.5 oz Cranberry Juice
• Top with Apricot Red Bull
  
  

Directions
Shake all ingredients with ice, strain, and serve up. Top with Apricot-flavored Red Bull for a high-energy, flavor-packed cocktail that’s as bold as its name.

Final Take for Trade Buyers

For trade Buyers looking to add a bold yet balanced whiskey to their portfolio, Devil Road American Whiskey is a must-try. Its blend of multiple mashbills, double-oak finishing, and sophisticated story make it a natural fit for both craft-driven bars and curated retail shelves. With its layered flavor, strong visual identity, and compelling brand ethos, Devil Road delivers what every Buyer wants: a whiskey that sells itself—one sip and one story at a time.