The Rich History of Cognac
Cognac’s origins trace back to the 16th century when Dutch traders began distilling wine to preserve it for long sea voyages, giving birth to brandy—and eventually cognac through double distillation. Over time, Cognac evolved into a globally celebrated spirit, with iconic houses like Martell (founded in 1715), Hennessy (1765), and Rémy Martin (1724) leading the way.
The region’s prestige stems from its well-defined terroirs—such as Grande Champagne, Petite Champagne, Borderies, and Fins Bois—each imparting distinct aromatic and flavor profiles to eaux-de-vie. The Cellar Master’s art lies in blending these components to maintain brand signature over time.
Introducing Martingale Cognac
Launched in 2023, Martingale is the creation of Guillaume Thomas, a seasoned Pernod Ricard executive, and Amaury Thomas, master blender—both heirs to a distinguished Cognac-making legacy.
The name “Martingale”—meaning to double down—reflects the family’s bold step from crafting eaux-de-vie for others to launching their own house brand.
Why Martingale stands out:
Distinctive Blend: Crafted from four sought-after crus with a high proportion of Borderies, lending freshness and floral nuance.
From Grape to Glass Control: Produced entirely at the family distillery in Ars, France, ensuring purity, authenticity, and no additives.
Refined Flavor Profile: Super clean and unadulterated, with notes of spring flowers, acacia, light vanilla, almond, and delicate pastry.
Approachable Complexity: A style likened to a refined Speyside single malt—inviting for both cognac aficionados and whisky lovers.
The Cognac Renaissance
Recently, cognac has seen a renaissance as both classic and contemporary expressions win over new consumers. Its versatility—from sophisticated sipping to elevated cocktails—has positioned the spirit as both timeless and trend-forward.
Why Martingale Belongs on Your Bar Menu
A Unique Narrative: Rooted in legacy, yet boldly crafted for today’s drinker.
Broad Appeal: Bridges the gap between whisky enthusiasts and brandy connoisseurs.
Mixology Versatility: Elegant enough for neat service, yet dynamic in cocktails.
Premium Yet Accessible: Positioned between VSOP and XO in the $80–$150 range.
Design & Dialogue: A distinctive bottle and bold ethos create guest intrigue.
Signature Cocktail: The “Borderies Bloom”
A floral, citrus-forward cocktail that showcases Martingale’s fresh, delicate Borderies influence—perfect for spring and summer menus or as a refined welcome drink.
Ingredients:
1.75 oz Martingale Cognac
0.5 oz St-Germain elderflower liqueur
0.5 oz fresh lemon juice
0.25 oz honey syrup (2:1 honey to water)
2 dashes orange bitters
Garnish: edible flower or lemon twist
Method:
Shake all ingredients with ice until well chilled.
Double strain into a chilled coupe.
Garnish with an edible flower or a twist of lemon.
Tasting Notes: Bright floral aromas meet soft fruit and honey, finishing with Martingale’s signature elegance. Ideal for enticing guests who may be new to cognac while still delighting seasoned aficionados.
Bottom Line:
Martingale Cognac is a refreshing fusion of heritage craftsmanship and modern clarity. For bars, it’s an opportunity to serve a spirit that’s rich in history, layered in flavor, and versatile in application. Whether served neat, on the rocks, or in the Borderies Bloom, Martingale elevates any on-premise program with sophistication and story.