By Cheryl Durzy, Founder & CEO, LibDib
Since the RNDC / Reyes announcement, I’ve received several messages asking the same question: What does this mean for LibDib?
The short answer is this: LibDib was a distributor before we partnered with RNDC, and we continue to be a distributor going forward.
RNDC exited California, but LibDib continues to operate in California and other markets. Our business does not hinge on one partner, one market, or one structure. From day one, our model was built to be flexible, compliant, and durable — allowing us to nimbly partner with 3PLs, all distributors, and other fulfillment solutions to ensure brands can get to market legally and efficiently.
However.
Will there be changes?
Yes.
Will there be shifts in how business is done?
Absolutely.
For anyone watching what’s happening in the middle tier right now — this is the new reality. Consolidation, portfolio reshuffling, exits, and strategic pivots are no longer edge cases. They are becoming the de facto operating environment.
I don’t make a habit of commenting publicly on our partners’ businesses, but I will say this: RNDC is a good partner to LibDib, and we appreciate the work we will continue to do together. eRNDC and On Demand are two game-changing developments of this partnership. They are incredibly innovative technologies that have created the tools and infrastructure this industry needs to meet this moment right now.
In the broader macro environment, these disruptions can be unsettling and are causing many suppliers to reevaluate their go-to-market strategies. The question that should be asked isn’t just where large brands move—but whether those moves meaningfully impact results and grow their businesses. Bigger picture, what’s driving this industry right now isn’t just go-to-market strategy. It’s understanding and staying ahead of the new consumer-based realities we all face. Yes, people are drinking less. Yes, money is tighter. And that shows no signs of abating any time soon. The economic pressure on the next generation of our consumers matters deeply to our category, especially as older generations naturally age out.
So here’s where I’ll close:
Yes, LibDib is still operating.
Yes, there will be changes.
No, I don’t have all the answers yet.
But I can promise this: LibDib’s distribution mission remains unchanged.
Any brand.
Any size.
Any quantity.
Our e-commerce, sales ordering, and data technology is available to both distributors and suppliers, helping lower costs, improve efficiency, and support all of us through the industry changes now shaping our market.
That’s why we built this company, to create efficiencies in the three-tier system for all— and that’s not changing.
If you want to talk to me/our team about how to navigate with us through all this change, DM me. Even better, I will be at Wine & Spirits Wholesalers of America Access LIVE, in a few weeks so let’s talk!