At LibDib, one of our core cultural mantras comes from our longtime technology leader, Richard Brashears:
“If you are always ready, then you never have to get ready.”
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It started with our engineering team. If someone asked for a demo, the answer was yes. If someone wanted to see progress, it was ready. No scrambling. No excuses. Just an advanced preparation meeting opportunity.
That mindset now runs through the entire company. And, in today’s beverage alcohol environment, it may be one of the most important philosophies a Maker can adopt.
Change Is No Longer the Exception
Distributors are exiting markets. Large houses are consolidating. Portfolios are being rationalized. Big alcohol companies are selling brands, triggering redistribution across states. Executive teams are shifting priorities. Inventory resets are forcing hard decisions about which brands get attention and which do not.
You may suddenly find your distributor leaving a state. Or you may find yourself aligned with a house that just took on your biggest competitor as its top priority. Even without dramatic headlines, you may feel your brand quietly moving down the internal ranking.
None of this is personal. It’s structural. And when these shifts happen, the window to respond is short.
The Risk Isn’t Panic. It's Delay.
Retailers and on-premise accounts don’t freeze their shelves or cocktail placements while you figure out next steps. They make decisions based on who can supply them now.
If your brand is not operationally ready—products approved, pricing set, compliance handled, logistics in place—you lose valuable time. And time is everything during a transition.
The work you’ve put into building placements, relationships, and brand equity can erode quickly if there’s a gap in coverage.
That’s why readiness matters.
What Being “Ready” Actually Means
Being ready does not mean you are abandoning your current distributor. It does not mean you are planning a move. It means you are prepared.
With LibDib, you can have your company, brands, compliance, pricing, and assets fully built and approved on the platform—without activating distribution in any market until you choose to do so.
You can be structured, approved, and operationally prepared… while remaining inactive.
And if change comes? You simply submit your offerings to go live in any desired market..
Protect What You’ve Built
You’ve invested years building awareness, relationships, and placements. That effort deserves insulation from external disruption.
“If you are always ready, you never have to get ready” is not about fear. It’s about control.
In a market where distributors shift, portfolios realign, and priorities change overnight, readiness is a competitive advantage. Get your brands ready on LibDib. Not because you have to move today. But because if tomorrow changes, you won’t lose what you’ve worked so hard to build.
That’s not reactive. That’s strategic.