Here we go again! All wine and spirits Makers can now sell products to restaurants, bars and retailers in the state of Oklahoma. What a great state to do business in! Bordering Texas and Colorado (both LibDib and RNDC markets), this market is full of opportunity for Makers who want to expand their foothold in the middle of the country.
The operating model for Oklahoma is via LibDib@RNDC, which is how we currently manage our Texas spirits business. It’s an incredibly efficient model, albeit different from “straight up” LibDib.
LibDib@RNDC is a true combination of the best features of both companies. RNDC is the distributor of record in the state and delivers to accounts. LibDib is the backbone platform, which opens the gates to all Makers. The signup process is a little different and it can take more time to “Go Live” (due to regulations) but the model is working incredibly well.
Here’s the rundown:
|
LibDib |
LibDib@RNDC |
|
|
Distributor of Record |
LibDib |
RNDC |
|
Onboarding |
All via LibDib |
A little more complex with LibDib, eRNDC and some forms |
|
Pricing |
All via LibDib |
A pricing call is set up with the finance manager at RNDC to finalize |
|
Brand Awareness/Buyer Relationships |
Maker-driven |
Maker-driven |
|
B2B E-Commerce Visibility |
LibDib.com |
eRNDC.com |
|
Business Model |
14% markup, plus tax and shipping |
28% margin |
|
Shipping |
Billed back |
Included in margin |
|
Payment to Maker |
LibDib |
RNDC |
|
Digital Request Platform |
LibDib |
LibDib |
|
Shelf Stocking |
Maker |
RNDC |
|
Merchandising (POS etc) |
Maker |
Maker |
We have Makers that use both LibDib and LibDib@RNDC to access a variety of states. These Makers are very happy because product gets to where it needs to be efficiently and compliantly!
Remember, the goal of both LibDib and LibDib@RNDC is to provide ALL Makers with the opportunity to sell products to the restaurants, bars and retailers that want them–even one case at a time. In some states, one model or the other makes more sense, depending on the regulatory environment.
Stay tuned for more new LibDib@RNDC market announcements coming soon!
Interested in the Oklahoma market? Fill out this form and someone on our team will begin the process to set you up.