A quick update for our Makers, especially in Texas, Indiana, Louisiana, Georgia, Oklahoma and Kentucky: we have changed the name of LibDib@RNDC to RNDC On Demand. This rebranding has been a long time coming and will provide more opportunities for our Makers, especially on RNDC’s amazing ecommerce site, eRNDC.
Why the change? The reasons are outlined below. One of the great benefits of being a nimble start-up is the ability to see a challenge with an existing model, find a solution, and pivot.
- Buyer Awareness: LibDib is only the technology provider for RNDC On Demand. so Having LibDib in the name was causing confusion and Buyers were going to the LibDib platform g to sign up for the RNDC division and purchase those offerings. This makes it clear to Buyers who the distributor is in each transaction.
- Maker Awareness: It is our goal to break down any confusion when it comes to distribution for our makers, especially those who are new to the business. We have an incredible Help Center, Go Live Guides, and content available via our Blog. We realize we need to adopt a naming convention that makes it clear who the distributor is (LibDib or RNDC) in each market.
- RNDC On Demand is a Better Name: Anything with the @ symbol is kinda cool, but it didn’t really explain what we do and how it is done. On Demand is very clear in regards to what we do: we get products to Buyers that want them, when they want them.
We hope this change makes things smoother for both Buyers and Makers, as that’s our primary goal here at LibDib. Simplifying distribution and getting bottles to the Buyers that want them.