Exciting news: Novo Fogo—Brazil’s leading sustainable, organic cachaça—is now in the market and available through LibDib. That means bars and retailers can now more easily stock this trailblazing spirit and bring its vibrant flavors and eco-conscious story to more menus.
Why Novo Fogo Deserves a Spot on Every Bar Cart
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Sustainability with Soul: Crafted in Brazil’s Atlantic Forest, Novo Fogo employs a zero-waste process: cane is hand-harvested, milled by gravity, pulp becomes fertilizer or boiler fuel, and the glass bottles are recycled. They also plant endangered native trees through their Un-Endangered Forest initiative—1,444 seedlings across more than 20 species have already been planted since 2018, with $3 from every case supporting forest restoration.
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Unique Terroir, Authentic Flavor: The rainforest air infuses the sugarcane with tropical aromas—sea spray, green grass, floral notes—giving their unaged Silver expression a fresh, bracing character. Their aged Two-Woods series layers flavors of caramel, vanilla, coconut, pineapple, spice, and amaro from finishes in ex-bourbon oak and sustainably sourced Brazilian woods.
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A Story That Sells: Customers increasingly seek values as much as flavors. Novo Fogo’s commitment to ethical labor (fair wages, good working conditions), environmental stewardship, and community resonates powerfully—making it both a smart choice and a great conversation starter behind the bar.
Cachaça: The Next Big Thing in Cocktail Culture
Traditionally overshadowed by rum and tequila, cachaca is now staging a well-deserved comeback. Thanks to Raul’s popularity—specifically, the caipirinha—and innovative craft expressions, cachaca is gaining recognition among bartenders and drinkers craving bright, cane-driven alternatives. Bars embracing cachaca are finding it lends both authenticity and freshness, especially in citrus-forward, fragrant cocktails.
Cocktail Recipe: The “Forest Canopy”
Inspired by Novo Fogo’s rainforest home, here’s a fresh, original cocktail that celebrates its organic, green character.
Forest Canopy
- 1.5 oz Novo Fogo Silver Cachaça
- 0.5 oz green chartreuse (herbal brightness)
- 0.75 oz fresh lime juice
- 0.5 oz coconut-grass syrup*
- Top with soda water
- Garnish: lime wheel + sprig of mint
*To make coconut-grass syrup: simmer equal parts coconut water, sugar, and bruised lemongrass until reduced by half; chill.
Directions: Shake cachaça, chartreuse, lime, and syrup with ice. Strain into a highball glass over fresh ice. Top with soda water and gently stir. Garnish and serve immediately.
A vibrant, herbaceous, and lightly tropical sipper that captures Novo Fogo’s earth-meets-jungle essence.
Why Every Bar and Home Cocktail Enthusiast Should Have Cachaça (Especially Novo Fogo)
- Menu Differentiation: Adds a distinct Brazilian edge and ingredient diversity.
- Flavor Flexibility: Works brilliantly in bright classics like daiquiris and mojitos—or in nuanced reinterpretations like our Forest Canopy.
- Value Proposition: Premium quality, compelling story, and growing trend appeal help increase sales and brand loyalty.
- Sustainability Sell: Eco-conscious brands like Novo Fogo resonate with modern consumers—good for the planet, good for business.
In Summary
Novo Fogo’s availability on LibDib brings greater accessibility to a spirit that’s rich in flavor and integrity. As cachaca gains momentum, bartenders can lead the charge with inventive cocktails and a meaningful narrative. Whether it’s the classic caipirinha or something new like the Forest Canopy, Novo Fogo offers a bold, beautiful way to elevate your bar’s menu—and your green credentials.
