By Laurie Millotte, Founder and Chief Amazement Officer, Outshinery.
Whether you sell wine or spirits via B2B or B2C, your brand’s image is everything. Looks matter because visuals supply an immediate impression for buyers of all kinds.
Visuals are quick and powerful
Visuals simplify everything in the minds of customers. A study revealed that people decide if they like what they see in 50 milliseconds! And once that opinion is formed, it doesn’t often change.
More than half of B2B marketers say that visual assets are a top priority in their war chest. That assessment grows in the B2C world, where visual content is the most important element in creating content. Brands must capitalize on the stickiness of images if they want to sell more wine and spirits.
Images support best-sellers
LibDib recently published a post about the best-selling spirits in their portfolio. Scroll through the list and take a peek. Note how most of these bottles have truly outstanding labels. Someone put a ton of thought into the advantage of a charming and artistic label.
Now, imagine that post without the visuals. It would be a bulleted list with a few facts. Sure, the information is super relevant, but without product images, these superstar bottles don’t really come to life. Maybe the audience doesn’t engage and if they do, chances are they won’t remember what they saw. Did you know that when info is paired with an image, people can retain 65% of what they read, even days later?
Outshinery helps wine and spirits producers drive more sales with high-quality, reliable product photos and videos
Outshinery’s all-in-one service for Bottle Shots and Lifestyle Images provides Makers their very own visual department. Outshinery makes whipping up irresistible images fast, easy and on budget. Using 3D technology, there’s no need to send bottles. Makers just supply digital files of labels and images. The Outshinery team then quickly creates a bottle shot or a lifestyle shot that’s a direct reflection of the brand. It’s a 3D image that looks exactly like your product.
Outshinery & LibDib
With any alcohol distributor, presenting your products effectively to restaurants, bars and retailers is a major aspect of driving sales. Recently LibDib founder and CEO, Cheryl Durzy, wrote a blog post on how Makers need to “get their sh*t together” when it comes to brand pages and images. What did she focus on? Makers need to add compelling pictures, videos, POS materials, and content. It’s a key factor in driving sales.
That’s why Outshinery is now offering LibDib Makers 20% off Outshinery subscriptions. It’s LibDib’s way of supporting Makers. It’s Outshinery’s way of offering a great solution for wine and spirits producers. No need for a big budget for beautiful imagery.
So, if you don’t have Bottle Shots of up-to-date vintages or images that capture your products or brand now is the time to get your hands on some.
LibDib Makers get 20% off Outshinery subscriptions.
Try it for FREE today!
Just sign-in to LibDib and go to the Resources tab in the platform.